Avoid the Top Mistakes in Making Business Video
Avoiding the "Top Mistakes in Making Business Video" is vital if the business video is to serve its intended purpose. Business videos are increasingly becoming a critical component for the success of any enterprise. With the advances in technology, businesses are using this approach to promote their brands through the Internet and various social media platforms.
Video production combines the visual with the audio to leave indelible impressions in the minds of the target audience. They are a powerful branding strategy for a business. The effect that a video will have on the viewer depends strongly on the quality of the respective video. Let’s consider some of the Top Mistakes in Doing Business Video.
1. Inadequate Planning
Business videos are not every day producing. This makes it crucial for the management to spend time and resources to plan ahead. In many instances, lack of planning for this exercise leads to the use of the wrong video equipment, use of non-professionals to take the videos leading to poor video quality.
2. Poor Editing
Not every visual and audio detail captured in the video is relevant to the disseminating and preservation of the desired content. Many firms that have ignored this have ended up with video content that is either too much detailed or is out rightly superfluous to the audience. High-quality editing requires the expertise of a professional editor.
3. Lengthy Videos
Another of the Top Mistakes in Doing Business Video is having an unnecessarily long video. An effective business video should be reasonably short and precise. People are not enthusiastic about watching lengthy presentations. They have other things to do and need a video that goes straight to the core of the content.
4. Bad Audio Quality
If the audience cannot clearly hear the message, they will have no time for the visuals. Some business videos are made in noisy environments and within reach of random distracting noises. Using the camera’s mic is another bad practice for the quality of the audio. A lapel mic fixed close to the speakers’ neck captures the voice clearly and eliminate any echo effect.
5. Wrong Choice of Music
Music is vital in capturing the correct mood envisaged of the video. In many cases where the mood created is out of sync with the video content, the choice of music is the major culprit. It is crucial to get the insights of professionals before any music is selected to accompany the content.
6. Poor Transitions
When sections of the video are poorly cut out without the edited part with another shot or blur transition, the outcome is bumpy transitions that leave the audience unsure of the flow of the video. Getting it right requires sufficient skills to manage the transitions and make the interface from one clip to the next as seamless as possible.
7. Excessive Blank Spaces
Many poorly done business videos leave too much blank space above the heads of the subjects. The focus should be on the human beings in the video or whatever other item is being recorded. Poor quality videos leave a lot of blank space at the sides too. The secret to solving this is by ensuring the video is as symmetrically and visually balanced as possible.
8. Bad Lighting
Bad lighting has the potential of spoiling even the best-shot video. Excessive lights brighten the video and make the subject uncomfortable. Too little light destroys the visibility of the video. Striking a perfect balance ensures top quality visual effect on the business video.
Avoiding these "Top Mistakes in Making Business Video" will ensure the business reaps maximum benefit from its investment making its videos.
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